What are the different types of subscriber status?
Poptin has four main subscriber statuses that are assigned to the contacts.
Subscribed, Unsubscribed, Confirmed, and Blocklist:
Subscribed:
These are the contacts that have opted in to receive communications, such as emails or other campaign materials, from you. While you can assign this status manually, it's advisable to reserve it for those who have explicitly granted permission for you to contact them.
Unconfirmed:
These contacts have been added to your list but have not yet confirmed their interest in receiving campaigns from you. Campaigns will not be sent to Unconfirmed contacts as a precautionary measure. To ensure compliance and engagement, it's important to complete the confirmation process. When a contact is Unconfirmed, you should first send them a confirmation email. When the contact receives that email, they can confirm their subscription, thereby, changing their status to Subscribed.
For clients utilising Double Opt-In: With this feature activated, any attempt to subscribe or add a contact with a Subscribed status initially designates them as Unconfirmed. Subsequently, Poptin automatically sends a confirmation email. Only when the contact takes action by confirming their subscription via this email will their status update to Subscribed.
Unsubscribed:
Contacts with this status have opted out of receiving campaigns from you. They have either been manually unsubscribed by the client or have chosen to unsubscribe themselves via the footer link provided in our campaign emails. Consequently, no further campaigns will be delivered to Unsubscribed contacts.
Blocklist
Blocklisted contacts, are like Unsubscribed. but there are 2 types:
Soft Blocklist - This occurs when you manually blocklist a contact's email address. Once blocklisted, the contact is prevented from receiving email campaigns from any of you or your sub-accounts. Despite being blocklisted, you retains the ability to change the status of the contact, allowing for potential changes from blocklist to another status such as Subscribed or Unsubscribed.
Hard Blocklist - This occurs when Poptin automatically marks a contact as blocklisted when it matches the blocklist criteria.
A. If email campaigns to a specific contact's email address repeatedly bounce (e.g., five times in a row), our system automatically flags and blocklists that email address. In this case, the email
address is blocklisted for all our clients who have it on their lists. Individual clients cannot change the status of the blocklisted email; they can only delete it from their list.
B. In instances where multiple clients independently blocklist the same email address (e.g., Client A blocks "osama@poptin.com," followed by Client B and three others), our system identifies this pattern and interprets the email address as potentially fake. Consequently, the email address is blocklisted across all clients' lists. This action, like the automatic blocklist, is irreversible by individual clients and the contact's status cannot be updated.
Subscribed, Unsubscribed, Confirmed, and Blocklist:
Subscribed:
These are the contacts that have opted in to receive communications, such as emails or other campaign materials, from you. While you can assign this status manually, it's advisable to reserve it for those who have explicitly granted permission for you to contact them.
Unconfirmed:
These contacts have been added to your list but have not yet confirmed their interest in receiving campaigns from you. Campaigns will not be sent to Unconfirmed contacts as a precautionary measure. To ensure compliance and engagement, it's important to complete the confirmation process. When a contact is Unconfirmed, you should first send them a confirmation email. When the contact receives that email, they can confirm their subscription, thereby, changing their status to Subscribed.
For clients utilising Double Opt-In: With this feature activated, any attempt to subscribe or add a contact with a Subscribed status initially designates them as Unconfirmed. Subsequently, Poptin automatically sends a confirmation email. Only when the contact takes action by confirming their subscription via this email will their status update to Subscribed.
Unsubscribed:
Contacts with this status have opted out of receiving campaigns from you. They have either been manually unsubscribed by the client or have chosen to unsubscribe themselves via the footer link provided in our campaign emails. Consequently, no further campaigns will be delivered to Unsubscribed contacts.
Blocklist
Blocklisted contacts, are like Unsubscribed. but there are 2 types:
Soft Blocklist - This occurs when you manually blocklist a contact's email address. Once blocklisted, the contact is prevented from receiving email campaigns from any of you or your sub-accounts. Despite being blocklisted, you retains the ability to change the status of the contact, allowing for potential changes from blocklist to another status such as Subscribed or Unsubscribed.
Hard Blocklist - This occurs when Poptin automatically marks a contact as blocklisted when it matches the blocklist criteria.
A. If email campaigns to a specific contact's email address repeatedly bounce (e.g., five times in a row), our system automatically flags and blocklists that email address. In this case, the email
address is blocklisted for all our clients who have it on their lists. Individual clients cannot change the status of the blocklisted email; they can only delete it from their list.
B. In instances where multiple clients independently blocklist the same email address (e.g., Client A blocks "osama@poptin.com," followed by Client B and three others), our system identifies this pattern and interprets the email address as potentially fake. Consequently, the email address is blocklisted across all clients' lists. This action, like the automatic blocklist, is irreversible by individual clients and the contact's status cannot be updated.
Updated on: 15/11/2024
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