What are the different types of blocklisted contacts?

In Poptin, contacts can have different statuses that determine whether they can receive emails or not. Here's what each of the contact status means.

1. Subscribed

What it means: Subscribed contacts can receive your emails and marketing campaigns.

How to Subscribe:
- Contacts become Subscribed when they give consent by checking a checkbox on a popup.
- If contacts come from Shopify or Wix and accepted email marketing, they're automatically Subscribed.
- Clients can also manually set contacts to Subscribed, but it's not recommended.

2. Unsubscribed

What it means: When a contact unsubscribes and becomes unsubscribed contacts you can't send them emails, even if you try. Poptin will block emails to them.

How to Unsubscribe:
- Contacts can click an unsubscribe link in your email campaigns to Unsubscribe.
- Clients can manually Unsubscribe contacts if needed.

3. Unconfirmed

What it means: Unconfirmed is for clients who use Double Opt-In. Contacts start here and move to Subscribed once they confirm.

How to Confirm:
- With Double Opt-In, when a contact subscribes, they're marked Unconfirmed.
- Poptin sends them a confirmation email.
- If they click to confirm in the email, they become Subscribed.

4. Blocklisted

What it means: Blocklisted contacts can never receive emails. This happens when their email keeps bouncing.

Why They Get Blocklisted:
- If a contact's email repeatedly bounces, they're Blocklisted.

Consequences of Blocklisting:
- Blocklisted contacts can never receive emails from any Poptin client.
- This maintains email deliverability and stops emails to non-working addresses.

Understanding these statuses helps you manage your email list effectively and maintain good email marketing practices.

Updated on: 15/11/2024