How to track your poptin conversions in Google Analytics (GA events) with Google Tag Manager?

After you made sure our code is installed on your website, then follow these steps:

Create a new Tag

Give it any name you want

In the Tag Configuration choose Universal Analytics



Then set up these fields:



In the last field you will need to click New Variable enter your UA tracking ID.

Then in the trigger section, this is what you need to define:



Note: If you want to track when your visitors closed that poptin, replace poptin-form-submit-button for

Close button:
poptin-form-close-button

X button:
close-x-button / close-icon

and instead of "PoptinSubmit" in the Action field (on the previous step), you can call it "PoptinClose".

Save and Publish, and that's it :)

Now you will see all the Events in your Google Analytics



Don't forget to create a Goal for it.

You can read more here: http://www.clixmarketing.com/blog/2017/12/19/time-to-start-tracking-your-button-clicks-in-google-tag-manager/

Updated on: 15/11/2024