Date Property Trigger

Date property trigger fires based on a specific date stored in a contact's profile, such as a birthday, created at, updated at etc. This is ideal for sending birthday emails, anniversary messages, subscription renewal reminders, or any other date-based communication.

• Days relative - Set how many days before or after the date the trigger should fire. Enter a number, select the time unit (Days), and choose Before or After. For example, setting it to 5 Days Before will trigger the flow 5 days before the contact's date. Set it to 0 to trigger on the exact date.

• Select date property (required) - Choose the date field from the contact's profile to base the trigger on (e.g., Contact created on or Birthday). A confirmation message will appear showing exactly when the trigger will fire based on your settings.

Available options include: Contacts (Created at, Updated at, Subscription date, Unsubscribe date, and Birthday).

• Timezone - Set the timezone for when the trigger fires. Defaults to Recipient's Timezone to ensure the email arrives at the right local time. You can also select a custom time zone or use your account's timezone.

• Who should enter this automation? - Choose which contacts are eligible to enter. You can select All Contacts, All Subscribers, or a specific segment, with an optional filter.

• Re-trigger the flow for contacts that have been in this flow before - Defaults to Every time, which is recommended for recurring date-based flows like birthdays so the automation fires each year.

Once configured, click Select Trigger to save.

Next Steps

Once your trigger is set, you can continue building your flow by adding actions.

For a full guide on available actions, see: Email Automation Actions →

Need help setting up your trigger? Reach out to our support team via chat, we're happy to help.

Updated on: 02/06/2026