How to prevent your autoresponders to go into your customers' spam folder?

Once you created your first autoresponder and connected it with the relevant poptins, you can take a few steps to increase the chance of your email to be landed in your customers' inbox:

Make sure to use your company email as the Sender email.

Don't use free email providers' addresses such as Yahoo.com, AOL.com, Hotmail.com etc.



We recommend to write your name as the Sender name, or something like:

{Your name} From {Company name}, like:
Tomer from Poptin

Try to avoid using spammy or misleading words in your subject line and content
You can see a great list here: https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx

Try not to use more than 1 or 2 links in the content of your email.

Plain emails, without much HTML or fancy templates, will have a better chance to get into your customers' inbox folder.

Add these email senders to your SPF policy (TXT records):

mta.emailpoptin.com
mta2.emailpoptin.com
mta3.emailpoptin.com

Once you want to test it, try to convert on the real popup (not from the autoresponder page), and use a different email address other than your own (= don't send to the sender email)

Updated on: 15/11/2024