How to integrate your poptin conversion with Google Ads?
This guide will show you how to track conversions from your poptins on your Google Ads account.
The easy way to do it is to redirect the visitor to your "Thank you" page after the conversion, and on your "Thank you" page you should have your Google Ads conversion code. You can add the link to your "Thank you" page on the left menu of the design page of you poptin under the General Settings section. You can also open the page on a new tab.
If you don't want to use redirection and prefer the conversion code to be fired right after the submission of the form on your poptin, follow these rules:
Go to your Google Ads dashboard and click on "Tools". Then click on "Conversions"
On the next page, click on "Website".
Then fill out the Conversion Name, Category, and Value, and click on "Create and continue".
If you didn't install the global site tag on your site already, we recommend to install in manually on all of your HTML pages as it described below, without using Google Tag Manager.
Choose "Click" as the type of the event snippet and copy the code and click on "Next".
Then paste the code you just copied on the left menu of your poptin's design page, under the "Email and integrations" section.
Click on "Next" and "Publish" the poptin.
P.S
To make sure your tag is working, check the tracking status on the "Conversion actions" page. It might take a few hours to verify that the tag is on your website. Learn more
You can also use the Google Tag Assistant plugin for Chrome to make sure your tag is working.
If your servers redirect ad clicks, verify that the Google Click ID (GCLID) URL parameter is passed to your landing page. Learn more | Check if it works
Doesn't work? Try to replace the code of step #5 with this code:
How to find the Conversion_ID and the Conversion_Label
If you are a Wix user or you use the Universal code and want to track conversions using GTM, you can do it in 2 different ways:
By adding gtag codes to your poptin's conversion code area.
Just copy paste the code you got on step 4 and step 5 above, and insert them both one above the other in your poptin's conversion code area, and click on "Publish".
By adding DataLayer:
On your Google Ads tag, create a new trigger
Add this code below in your Poptin conversion code area:
The easy way to do it is to redirect the visitor to your "Thank you" page after the conversion, and on your "Thank you" page you should have your Google Ads conversion code. You can add the link to your "Thank you" page on the left menu of the design page of you poptin under the General Settings section. You can also open the page on a new tab.
If you don't want to use redirection and prefer the conversion code to be fired right after the submission of the form on your poptin, follow these rules:
Go to your Google Ads dashboard and click on "Tools". Then click on "Conversions"
On the next page, click on "Website".
Then fill out the Conversion Name, Category, and Value, and click on "Create and continue".
If you didn't install the global site tag on your site already, we recommend to install in manually on all of your HTML pages as it described below, without using Google Tag Manager.
Choose "Click" as the type of the event snippet and copy the code and click on "Next".
Then paste the code you just copied on the left menu of your poptin's design page, under the "Email and integrations" section.
Click on "Next" and "Publish" the poptin.
P.S
To make sure your tag is working, check the tracking status on the "Conversion actions" page. It might take a few hours to verify that the tag is on your website. Learn more
You can also use the Google Tag Assistant plugin for Chrome to make sure your tag is working.
If your servers redirect ad clicks, verify that the Google Click ID (GCLID) URL parameter is passed to your landing page. Learn more | Check if it works
Doesn't work? Try to replace the code of step #5 with this code:
<script>
gtag('event', 'conversion', { 'send_to': 'AW-792240565/kG4xCPfx2pUBELXD4vkC' });
</script>How to find the Conversion_ID and the Conversion_Label
If you are a Wix user or you use the Universal code and want to track conversions using GTM, you can do it in 2 different ways:
By adding gtag codes to your poptin's conversion code area.
Just copy paste the code you got on step 4 and step 5 above, and insert them both one above the other in your poptin's conversion code area, and click on "Publish".
By adding DataLayer:
On your Google Ads tag, create a new trigger
Add this code below in your Poptin conversion code area:
<script>
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'event': 'poptin_submit',
'poptinid':'2137617'
});
</script>Updated on: 22/11/2024
Thank you!