Articles on: Plans and Billing

How does Poptin count visitors?

A unique monthly visitor is anyone who visits one of your website pages with our snippet in the last 30 days. A visitor may initiate several sessions and view multiple pages, but they will still only be counted as a single visitor as long as they didn’t delete browser cookies or used a different device or browser. You can see your monthly usage on the bottom of the Overview page.

*We do NOT count bots. Bots can't reach to our code, popups and forms and can't waste visitors in your plan.

Note: On the popups/forms pages, each poptin has stats of visitors, views, conversions, and conversion rate. The visitors there are unique daily visitors and based on your page targeting and other targeting rules you set, but again, even if the same visitor will visit your site several times in the same 30 days, he/she will still be counted as one visitor on your monthly visitors plan.
On those pages, visitors that are already converted (have the conversion cookie), won't be counted again within the same 365 days.

What does each of the stats mean in Poptin Dashboard?

Overview Visitors:


Total accumulated visitor count of the entire website no matter what URLs you are targeting in your popups.



Daily Visitors: Daily sessions (visitors). These numbers are based on the targeting of that specific popup whose stats you are checking.

Summary: All monthly visitors as well as visitors of targeted pages but still counting unique visitors only and not counting the same visitor twice.



An example for agencies:


If you have a website with 2000 visitors, and you have a subaccount with a popup that is targeted for the homepage, and after 10 seconds delay.

Then 1,000 visitors (out of the 2,000 visitors) visited the homepage, and half of them waited 10 seconds and saw the popup, and the other half left before that, then your stats will look like this:

Main Overview page - 2,000 visitors (all your websites' visitors), and 500 views
Subaccount Overview - 1,000 visitors (targeted visitors), and 500 views
Summary popups page - 1,000 visitors (targeted visitors), and 500 views

If you have more than 1 domain in the same subaccount, then you will see the number of targeted visitors in each table's summary. The Overview page of the subaccont will show targeted visitors from all of those domains together, and the Main Overview page will show the monthly visitors of all these domains together.

Note: Once the account has reached the limit for your respective plan, the Poptins will stop displaying to all visitors both returning and new.

Updated on: 21/11/2024

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