How to target Wix visitors based on their customer info?

You can now target your visitors based on their Wix contact and customer information. Please follow the instructions below to see how this works.

Please note the Customer Info Targeting only applies to your visitors that have an existing Wix contact record.

• Within the Display Rules, toggle ON Wix Customer Info Targeting.

• Choose Show to to display the poptin or Don't show to to hide the poptin.
• Choose the parameter based on your preference. There are 13 parameters available for you to choose from mentioned below in detail.

1. Member Status - Target users based on their Wix membership status.

• Managed member - Members added and managed by the site owner.
• Site member - Visitors who signed up as members on the site.
• Blocked - Members whose access has been blocked.
• Pending - Members awaiting approval.
• Is not a member - Visitors with no membership.

2. Contacts Created - Target based on when the contact was created.

On or after - Contacts created on or after a specific date.
On or before - Contacts created on or before a specific date.
Between - Contacts created within a specific date range.

3. Phone Number - Target based on whether a contact's phone number matches a condition.

Is - Phone number matches an exact value.
Is not - Phone number does not match an exact value.
Is empty - No phone number on file.
Is not empty - A phone number is on file.
Starts with - Phone number starts with a specific value.

4. Birthday - Target based on a contact's birthday.

Is - Birthday matches a specific date.
Is not - Birthday does not match a specific date.
On or before - Birthday falls on or before a specific date.
On or after - Birthday falls on or after a specific date.
Between - Birthday falls within a date range.

5. Language - Target based on a contact's saved language.

Equals - Language matches a specific value.
Doesn't equal - Language does not match a specific value.

6. Country - Target based on a contact's country, with an optional state.

Is - Country matches a specific value.
Is not - Country does not match a specific value.

7. City - Target based on a contact's city.

Is - City matches a specific value.
Is not - City does not match a specific value.

8. Street - Target based on a contact's street address.

Is - Street matches a specific value.
Is not - Street does not match a specific value.

9. Company - Target based on a contact's associated company.

Is - Company matches a specific value.
Is not - Company does not match a specific value.

10. Purchased (no. of times) - Target based on how many times a contact has purchased.

Over or Equal - Purchase count is a specific number or more.
Under - Purchase count is under a specific number.
Equals - Purchase count matches a specific number exactly.
Between - Purchase count falls within a range.

11. Spent (Total) - Target based on a contact's all-time total spend.

Over or Equal - Spent amount is a specific value or more.
Under - Spent amount is under a specific value.
Equals - Spent amount matches a specific value exactly.
Between - Spent amount falls within a range.

12. Email Subscriber Status - Target based on a contact's email subscription status.

• Subscribed - Contact is currently subscribed.
• Unsubscribed - Contact has unsubscribed.
• Pending confirmation - Contact has not yet confirmed their subscription.
• Never subscribed - Contact never opted in.

13. Email Deliverability Status - Target based on a contact's email deliverability health.

• Bounced - Emails to this contact have bounced.
• Spam complaint - Contact has marked emails as spam.
• Inactive - Contact hasn't engaged with recent emails.
• Valid - Email address is confirmed deliverable.
• Not set - No deliverability status recorded.

Here are some innovative use cases to get the most out of it.

• Member Status - Show a welcome offer to new site members, or hide promotions from blocked accounts.
• Spent (Total) - Offer an additional discount to customers who have spent less than a specific amount, or show your best-selling products to customers who have spent more.
• Country / City - Run region-specific promotions or hyper-local campaigns tailored to a customer's location.
• Email Deliverability Status - Prompt contacts with bounced or invalid emails to update their details, so your list stays healthy.
• Contacts Created - Show an onboarding offer to recently added contacts, or a loyalty message to long-time contacts.

Note: Wix Customer Info Targeting relies on data stored in your Wix Contacts, so results will depend on how complete each contact's profile is.
Updated on: 09/09/2026

Updated on: 10/09/2026