Understanding campaign summary and metrics.

When you send an email campaign through Poptin, tracking its performance is important to understanding what works with your audience. The Campaigns Performance dashboard gives you a complete overview of how your campaigns are performing with easy-to-read metrics.

1. Total Emails Submitted - The number of emails that have been submitted. It shows how many emails your system processed for sending.

2. Total Emails Sent - The number of emails sent. While "submitted" refers to emails queued for sending, "sent" confirms actual delivery to inboxes.

3. Opened - The number of subscribers that have opened the emails. Multiple email opens by the same subscriber are counted as one. This shows engagement at the most basic level. A higher open rate generally means your subject line and sender information made people take action.

4. Clicked - The number of unique subscribers who clicked on at least one link in your campaign. If a subscriber clicks on multiple links in the same email or clicks the same link multiple times, it will be recorded as one click count. Clicks show deeper engagement. When someone not only opens your email but also clicks through on the links in your email content.

5. Unsubscribed - Number of recipients that unsubscribed from your list through this campaign. This metric can indicate how engaging your email content is. While some unsubscribes are normal, a sudden spike might signal that your content isn't resonating with your audience or that your messaging needs adjustment.

6. Spam Complaints - Number of times subscribers made a spam complaint from this campaign. This is an important metric to monitor. Spam complaints can be an indication of how useful your campaign content is for your audience. High complaint rates may suggest your messaging, frequency, or targeting needs refinement.

7. CTR (Click-to-Open Rate) - Click to open rate shows how many clicks the campaign got versus opens. The number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action. Think of CTR as a quality metric. It tells you: "Of the people who opened my email, what percentage actually clicked through?" A higher CTR means your email content and call-to-action were compelling. You can use this to optimize future campaigns.

8. Bounce - Number of emails that could not be delivered. Emails may not deliver for any of the following reasons: Incorrect email, undeliverable email, mailbox full, blocked, or suspended email. A bounce means an email never reached the subscriber's inbox. Hard bounces (permanent delivery failures) should be removed from your list, while soft bounces (temporary issues) may succeed on a retry.

Tips for Using These Metrics

• Compare over time: Track how your metrics improve as you refine your targeting, content, and frequency

• Segment your analysis: Compare performance across different audience segments or campaign types

• Focus on CTR: This metric often reveals which emails resonate most with your audience

• Monitor bounces: High bounce rates may indicate list quality issues that need attention

By understanding these metrics, you can continually improve your email campaigns and achieve better results with Poptin Email Campaigns.

Updated on: 04/06/2026