> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.poptin.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How Display Frequency Works?

![](https://storage.crisp.chat/users/helpdesk/website/7a34af3b43dae400/image_mtohzs.png)

1. You can show your poptin to New/Return visitors or to both (Everyone).

**New visitor** - You can define a new visitor as a visitor who has not been to your website in the last X days. 

![](https://storage.crisp.chat/users/helpdesk/website/-/7/a/3/4/7a34af3b43dae400/screenshot-2025-10-31-at-32742_1xdsbyl.png)


**Return visitor** - You can define a returning visitor as a visitor who has already been on your site in the last X days.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/a/3/4/7a34af3b43dae400/screenshot-2025-10-31-at-32919_2k0ug7.png)


2. You can choose the display frequency of your poptin:

**Once a day**  - show your poptin to unique visitors only once per day (every 24 hours). This is the default setting when the toggle is OFF.

**Every visit** - show your poptin to unique visitors every time they enter your website. It's also counted when the visitor opens the website in a new tab.
Note: refreshing the page does not count as a new visit.

**Every session** - show your poptin to unique visitors once during a 30-minute session (same as the Google Analytics definition).

**Once every few days** - show your poptin to unique visitors for every number of days you decide.

**Once every few visits** - show your poptin to unique visitors for every number of visits you decide.

**All pages all the time** - show your poptin to unique visitors on all the pages every time a new page is loaded. If you want to keep showing the poptin to visitors who clicked on the X, tick the checkbox on the bottom of the section.

*** If the user opts in - he/she won't see the same poptin again.**

*** It is recommended to test your poptin using Incognito window.**

*** If you want to show the poptin again to visitors that already converted, you can turn on the toggle of showing to converted visitors.**

*** Don't forget to turn the toggle ON.**